Being John Steed made Patrick a fashion icon, much to his surprise and delight. His sartorial elegance was such that in 1971 he was voted the Best Dressed Man in the World. A few years before this, he had been nominated as one of the "Ten Best Dressed Men in the World".
Earlier, in 1963, the fashion designers Pierre Cardin and Hardy Amies had invited him to join a partnership that "would design men's clothes based on the wardrobe of John Steed", a most flattering proposition for the actor. However, as Patrick Macnee mentions in "Blind in one Ear", he did not accept the designers’ offer for private reasons.
Despite this, during his career Patrick endorsed many products and was involved in advertising cars, umbrellas, cigarettes and many other commodities.
Commercials with Patrick Macnee
Timex watches
Broadcast from: 1975
Duration: 28 seconds
Country of origin: France
Champagne Laurent Perrier
Produced: September 1975
Patrick co-stars with Linda Thorson
Duration: 58 seconds
Country of origin: France
Vauxhall car (1)
Broadcast from: 1978
Duration: 64 seconds
Country of origin: United Kingdom
Vauxhall car (2)
Start of broadcasting: 1978
Duration: 32 seconds
Country of origin: United Kingdom
Right Guard antiperspirant
Start of broadcasting: 1979
Duration: 29 seconds
Patrick appears in the commercial
Country of origin: United Kingdom
Amplex Fresh Breath Capsules
Broadcast from: 1988
Duration: 13 seconds
Patrick voiced commercial
Country of origin: United Kingdom
Deodorant Amplex
Broadcast from: 1988
Duration: 13 seconds
Patrick voiced commercial
Country of origin: United Kingdom
Restaurant Swiss Chalet
Broadcast from: 1988
Duration: 30 seconds
Country of origin: Canada
Sterling Car
Production: 1988
Duration: 30 seconds
Country of origin: United States
All videos are available for viewing on the website:
PURRR Patrick Van De Weghe.
Interesting notes:
Patrick Macnee (John Steed) drove a Vauxhall car in two episodes of The Avengers series 4.
Ford Cars - Ford New Granada
1981 Advertisement which appeared in magazines in the United States, such as Life and Newsweek.
Patrick also featured in a 30 second US TV commercial spot as part of the same promotion.
Printed Advertising
Cigarettes
Advertisements for Royal Crown cigarettes (Spain 1982/83)
Knirps Umbrellas
The advertising campaign for the German pocket umbrella "Knirps" launched around Eastern 1968.
On the left an advert from a German magazine announcing a TV spot with Patrick Macnee, on the right the photo from the shop display.
Patrick Macnee as John Steed saying: "John Steed is smiling for the Knirps".
Sheaffer Pens
1970 Advertisement from Australian newspapers such as the Sydney Morning Herald
Scotch Whisky Langs Supreme
Advertisement in the English magazine Punch (September 1985)
Advertisement on street hoarding - Cadiz, Spain (February 1983)
Photo by Robert Bowman
Ford Granada
Start of broadcasting: 1981
Duration: 30 seconds
Country of Origin: United States
ADVERTISING
